About Be True Be You

Campaign: 
Banner Image: 
Show on homepage: 
No

People face immense pressure to conform to an unrealistic standard of body image.

90 per cent of teens are unhappy with their body.

By the age of 14, 1 in 2 girls and 1 in 3 boys have started dieting.

It's time to embrace our imperfections. 

Be true, be you.

"My body is like breakfast, lunch and dinner. I don't think about it. I just have it." (Arnold Schwartzenegger)

 

Group picture inside a card Instagram frame

 

"Beauty doesn't have a weight limit." (Anonymous)