Our campaign is called Coversity and it is advocating for the BAME youth of today in modern Britain.
We want to challenge the stereotypes perpetuated by the media on BAME youths in society and call for the media to be diversified overall but also we want to empower the future of this country and fuel the fire in us to make this a better nation. The media’s power is underestimated, they are called the “Opinion makers” due to their powerful influence.
When negative images of BAME youths are disproportionately shown as a oppose to positive images, not only does it cause marginalisation in society but it also dampens the hopes of young people. We aim to shed a light on the best of diversity in this country. We are here to uplift, empower and encourage.