The Rise of the Reusable Cup
Less than 1% of takeaway coffee cups get recycled. In the UK alone, the number of takeaway coffee cups recylced is 3 million out of an annual 3 billion, or one in 1,000 cups. We aim to create awareness and educate a mass audience on this issue.
By promoting reusable cups through social media and engagement with businesses, we will increase the use of reusable cups. We are using social media as a tool to campaign and reach out to our audience.
Our future plans are to create a scheme in which local shops can subscribe to start using biodegredable coffee cups rather than disposables.