Challenging social conceptions and stereotypes by getting people to redefine themselves: not as labels attached by society, but as individuals...
We are a social action group urging young people to challenge social conceptions and stereotypes by redefining themselves as individuals, instead of being defined by society.
We aim to do this by encouraging young people to upload videos of themselves saying how society defines them and how they define themselves. We will also be spreading awareness of this issue through our Twitter and Instagram accounts.
We believe in the power of the individual to express themselves. It is vital that we strive to be better than the chains of stereotypes which constrict and inhibit our success as young people and future leaders.
We believe that we should have the freedom and the right to represent ourselves without preconceptions ruining others' views of us before we have a chance.