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We are looking to launch a social action campaign to encourage people to cycle to work/university in London. The first phase of this campaign will be located at LSE, with possible expansion out to other unis and workplaces. The purpose is to encourage more cyclists on campus and create a safer and more friendly environment for cyclists at LSE, and in London as a whole. We will run two workshops in and around LSE over the coming months one aimed at raising awareness and one community cycle ride.